We build mock-ups and MVPs to help you validate your business idea and get profitable faster.

Why lose a year of your time and tens or hundreds of thousands of dollars only to find that your idea isn't quite right?
Let's work together to quickly iterate on small chunks of your idea so you can figure out what works and what doesn't, without wasting time or money.
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Questions & Answers

How does your process work?

Step 1: Ask, “What actually matters?”

We start by having a conversation and understanding the problem you're trying to solve and who has that problem.

From there, we'll talk about really matters to move your idea one step forward.

We'll determine what we can create with the least resources to confirm that the group you've identified is willing to spend money on the solution you're proposing.

Step 2: Get to work and build what matters.

Sometimes, all that's necessary to start is a clickable mockup that you can use to pitch your idea to potential customers. You can even collect pre-order payments and use them to fund further development.

Other times, we'll define the most critical features and build a simplified product that you can immediately start getting out to users.

Step 3: Back to Step 1

We'll continue to iteratively develop your product in phases that are targeted to answer shortcomings we've identified and get results.

With each iteration you'll learn important lessons and gain confidence in your product.

Who's behind this and who does the work?

Oh, hey there! My name is Nicky Hajal. I run Matterloop and will be with you every step of the way as we build your product.

I learned to program when I was 12 and have been designing and developing professionally for well over 10 years.

That amount of experience has allowed me to develop tools and techniques to very rapidly develop high-quality initial prototypes of digital products.

I've also learned all too well how easy it easy to spend 8 months working on a product that it turns out no one wants. Let's use my experience to make sure that doesn't happen to you.

Will I need to completely rebuild my product as it grows?

Absolutely not! Although we're building an MVP, everything will have a strong foundation that will be easy to build and grow off of in the future.

We program everything in JavaScript using modern best practices so you'll have no problems finding developers in the future that can easily jump into the code base.

What's included in our work together?

If we determine a mock-up is all that's necessary, we'll provide a clickable, interactive mockup using Marvel or Invision. This will include basic graphic + user interface design (clean & professional, but nothing ground-breaking).

If we move forward with an MVP, this will include:

  • Backend API development
  • Frontend development
  • Initial infrastructure (server, database, caching, email setup, etc.)
  • Analytics integration
  • Basic graphic + user interface design

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